Branding
Blokx approached us with an existing logo that they wanted taken to the next level. They had a good foundation upon which to develop their brand further, and wanted to keep an emphasis on the O/block by differentiating this to the other letters.
We started the design process by exploring different typography and alternative ways to enhance the ‘O’ while also looking to visually represent what the company provides.
The final design explores the focus on ‘Connecting the Blokx’, whereby the cube/’O’ connects directly to the ‘O’ in ‘Technologies’. This connection is enhanced further by using the teal only for both of these elements. This concept visually references the seamless process (search, match, negotiate) that Blokx technology helps institutions achieve in a clear and streamlined way.
