Branding
We were approached by a client asking for a logo designed for their client, Famspace — an online sustainable community and ecosystem that helps other organic and sustainable businesses.
The company’s mission is to nurture and support a community of conscious buyers and sellers. With a focus on sincerity, positivity and community, they wanted a natural, wholesome design that visually encompassed the family environment they promote. With this in mind, the circle of leaves encompasses the brand name, therefore depicting the sense of community, wholesomeness and community. Two natural and contemporary colours were used to differentiate the two main concepts that make up the brand name ‘fam’ = family, and ‘space’ = community/marketplace.
